The primary text I chose for my post is an AIDS awareness poster. At the top of the poster in gray and black it says "Just because you cant see it doesn't mean it's not there." Below the words is a picture of a woman that is naked and wrapped up in a gray sheet laying on a bed. There is also a buy standing up pulling up and buttoning his pants as if to suggest they just had sex and on his t-shirt it says "HIV" in red capital letters. At the bottom of the poster in small white print it says "Trust us. It's there" with a red AIDS awareness ribbon to the left of the text. The purpose of this argument is to raise AIDS awareness and to acknowledge the importance of being tested and telling our sexual partners if we are HIV positive. This poster is intended for all sexually active people, and especially those people who are HIV positive and not telling their partners. It uses all three kinds of appeal. The emotional appeal is if the viewer had slept with someone they would hope and pray that their partner would tell them if he/she had HIV/AIDS. They use logos by stating that even if there are no physical signs or symptoms and we can't see them, the person could still have HIV/AIDS. The ethos is that this ad was made by an AIDS awareness campaign which makes it credible. The creater seems trustworthy by using the logical appeal and also by saying "Trust us" on the poster itself. This arguments seems to instill some fear in the audience by insinuating that ANYONE could have HIV because we cannot see the signs and symptoms. The scare tactic seems to be an effective argument because a lot of people know that when someone has HIV/AIDS they often don't know because the signs are silent.
you did a good job in analyzing this advertisement. it's even a little disturbing because so many people don't realize how easily HIV is spread. I think it's interesting how the people who created the advertisement made the lighting so you can't tell if it's a white person or black person with the HIV shirt on too. this advertisement does a good job of grabbing attention and bringing awareness to HIV.
ReplyDeleteJenna,
ReplyDeleteI think you pulled great ideas out of your analysis. You covered a broad range of topics, too: ethos, pathos, logos, stakeholders, and the targeted audience. I thought your emotional details were particularly effective. You explained how anyone could sexually encounter an individual that may have HIV and may or may not know it. That has a strong shock value behind it and would most likely serve to instigate a sense of awareness in the viewer. Great work!
I think you did a good job. You pulled a lot of different elements together in a small space and it really worked. The only thing I might suggest at this point is trying to pull "appeal" out of your sentences as much as is necessary. If you can make it flow in a way that this is assumed, it will probably make a stronger statement when you present your case.
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